Jardim da Serra
The main ex libris of Jardim da Serra civil parish is Quinta Jardim da Serra, Boca dos Namorados and the cherries.
According to some authors, the name Jardim da Serra derives from Quinta do Jardim da Serra. The farm was built in the 19th century, by Henry Weiteh, up on the mountain. Quinta do Jardim da Serra was first part of Estreito de Câmara de Lobos civil parish, from which it would later separate in 1996.
Jardim da Serra became a civil parish, approved by unanimity by Assembleia Legislativa Regional (Regional Legislative Assembly), on March 21, 1996, as a result from the separation of the high area from the Estreito civil parish.
Quinta Jardim da Serra used to have a magnificent garden that became known as Jardim da Serra. The farm was then given the same name, and today it is also the name of the territory occupied by the Jardim da Serra civil parish.
The civil parish is known to possess a very fertile land for cherries. After all, Jardim da Serra is the only place in the island where the red fruit grows. For that reason, the parish celebrates a feast that attracts thousands of visitors every year .
Cherry growing is actually one of the most important activities in the parish.
With the normal cycle, when the cherry trees blossom, there are several activities taking place, such as "O Cross das cerejeiras em Flor" (Cross of the blossoming cherry trees).
Further on, in the months of June or July, depending on the weather conditions, cherry picking takes place.
It is then that the above mentioned festivity takes place.
Regarding the population of Jardim da Serra, accounts say that there are families descending from the Moors from Africa, of many years ago. Their houses were dug caverns, and were located in Vale da Furneira.
In terms of cultural heritage, there are not many historical buildings in this civil parish. All comes down to Quinta do Jardim da Serra, Capela do Foro and Quinta das Romeiras.
In terms of economical activities, Jardim da Serra is characterised by agriculture, horticulture and floriculture, as well as by a quality hotel unit since 2003.
Regarding the climate, due to its location and altitude, it is slightly cooler than other places in Madeira Island with the lowest temperatures in the winter and the highest in the summer.
How to Get There
To get to Estreito de Câmara de Lobos from Funchal, you need to follow the freeway towards Ribeira Brava (Funchal - Ribeira Brava).
When you arrive at Câmara de Lobos, you must exit and follow Estreito. Take the Estrada Regional 101 (regional road) and go upwards, following the road-signs. After Estreito, you have to carry on all the way to the top of the mountain.
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